Campaign Engagement

The Australian Meat Processor Corporation needs your support to promote the role of Australia’s red meat processors in the communities where we operate.

We are doing this through a campaign called More to Meat, which is highlighting our industry’s contribution to regional jobs, the national red meat supply chain, and our significant contribution to Australia’s economy.

Red meat processors on board

Why should your organisation get involved?

There are ongoing challenges facing our industry, including employee recruitment and retention. Your engagement will help us to overcome these obstacles by demonstrating the important contribution your business is making to your region, town or city. A positive reputation means people are more likely to support our industry and consider long-term employment locally.

By promoting your plant, you will gain strong local support from stakeholders who can advocate on your behalf in the community. Building this community support base will be important in protecting the reputation and ongoing profitability of your business now and into the future.

Community views
on red meat processing

Our research reveals what is most persuasive in building community support for our industry, and identifies how you can talk about your plant to generate positive local interest. The research shows that Australians recognise the industry’s critical economic contribution, its varied employment opportunities, and its role in the red meat supply chain. Australians also support the industry because they enjoy the high-quality red meat products produced by local processors.