Aussie Lamb on the menu this Easter!
Easter is the time to come together over a long weekend and enjoy the good company of family and friends.
For families all over Australia, Easter Sunday wouldn’t be the same without a delicious lamb roast.
What many people might not realise is the important role red meat processors play in delivering high-quality lamb to Aussie dinner tables.
Thousands of employees in red meat processing have been ramping up their work to make sure people can get their hands on lamb this Easter.
The More to Meat campaign is promoting how lamb is more than just an Easter special, but a staple of the national diet, and an important supporter of regional communities.
The red meat processing industry employs over 138,000 Australians, contributing more than $7.6 billion to household incomes across the country.
Farming, packaging, trucking, and everything in between, Australia’s love for red meat supports jobs all over the nation, generating $21 billion of economic activity each year.
More to Meat recognises how there are more opportunities in the red meat processing industry than is widely understood.
Without hard-working red meat processing employees across the country, Aussies wouldn’t be able to enjoy top-quality lamb over Easter.
The red meat processing industry is proud to be a part of regional Australia, knowing their work helps bring family and friends together to celebrate Easter.
From the More to Meat Campaign, we wish you a happy Easter and hope you celebrate with good-quality Aussie lamb!